Media art installation “The Power of Values”

year:
2025
location:
Kyiv, Ukraine
collaboration:
BRAND UKRAINE
photo:
Alex Pitel

About project

Together with the team, we created a media art installation called “The Power of Values,” which illuminated the Motherland and became the culmination of the Brand Ukraine International Conference. This media art installation is a visual embodiment of the Ukraine brand through an artistic expression of the values that Ukraine stands for and strives to convey to the world: Freedom. Resilience. Unity. Love. Justice.

Preparation for installation took about five months. It was a multi-stage process: concept development, search for technical solutions for the mirror surface, creation of a physical 3D model of the monument for testing in our laboratory.

This is the first large-scale work on a sculpture of this level, where we combined 3D graphics with the effect of depth on the mirror surface of the sculpture and laser graphics in the sky above the sculpture for the first time. This technological symbiosis enhanced the hologram effect, allowing us to “raise” our symbols above the city.

During the show, viewers saw the trident, a map of Ukraine, abstract crystalline forms, and laser graphics that emphasized the sacredness and loftiness of our values. Each of the five values has its own musical composition, created in parallel with the lighting effects, so that the image and emotion are one.