37x Dubai

Year:
2023
Location:
Dubai, UAE
Design:
Victoria Vitkovskaya & V. Concept Design Studio
Owners:
Danilo S. Carlucci, Clémence Cazeau, Morningstar Ventures
Photo Credits:
Expolight

37x Dubai

This is the world's largest and first NFT art gallery with an educational function and an element of an art club, which combines traditional art and digital technologies in its philosophy. The gallery is located in the heart of Dubai, in the Dubai International Financial Centre, with stunning views of the Burj Khalifa. This is a spectacular location and format that presents a challenge to create a unique digital gallery.

We have equipped the gallery with state-of-the-art lighting equipment that allows us to showcase art in the best possible light, giving it a new dimension and expressiveness.

We use a flexible museum lighting system, using adjustable light sources with different types of lenses with wide and narrow angles. We use customized luminaires made by Expolight specifically for the object.

The light accentuated the paintings and art objects according to their configuration and size and also emphasized the textures and surfaces of the space. In addition, we use special accessories that make the luminaires even more flexible to create the desired effect without the need to replace the equipment. All the lights are synchronized and controlled, linked to a single control system, and can be adjusted remotely via our Expolight Cloud Control System cloud service from a laptop/tablet/smartphone.

The general light is separately adjusted for each zone and function of the space: gallery, art performances, presentations and events.

We also installed an additional function: you can choose the desired backlight color, and the ceiling, recursion, and bar are simultaneously repainted in this color.

In the workrooms, we use biodynamic light, which is synchronized with human circadian rhythms and gently changes in different scenes at the appropriate time of day.

At the entrance, guests are greeted by a recursion installation with media content created for it, which is reflected in two glass mirror walls, creating an unusual insta-place. Thousands of reflected dynamic lights, among which a person sees himself.

An RGBW strip is installed on the ceiling and on the bar, which allows you to create many shades of backlight color. The bar's dynamic content is linked to the Gallery's lighting scenarios and changes throughout the day.

All the lights and installations in the gallery are synchronized and controlled, tied into one control system and can be adjusted remotely via our Expolight Cloud Control System from a laptop/tablet/smartphone.