Soft2Bet Amsterdam

For this project, we created a super-innovative stand that offers an immersive experience through a combination of interactive technology and media art.

Our team developed a number of immersive elements, including an interactive app, holographic projections, and an immersive kaleidoscope. These innovations create the impression of expanding the space of the installation in Amsterdam, turning it into an interactive media kaleidoscope.

Holographic projections made with fan screens and mirrors are one of the main accents of this project. Fan screens create three-dimensional images that, when reflected on mirrors, create the illusion of invisible space and infinity.

Through the use of mirrors, screens and specially designed content, we achieved the effect of an endless room. Patterns and images change dynamically, adding an element of play and customization through an interactive app developed specifically for this project. Thus, each visitor can influence their own visual experience, creating unique patterns and moods.