Atrium

year:
2020
location:
dnipro

About project

In the ATRIUM shopping center, we created a projection digital painting that subtly contrasts its digital forms with the physical properties of the environment. Various media stories are embodied here, which change every 4 minutes.

Each of them demonstrates the development of form with varying degrees of plasticity, creating a series of dynamic virtual materials.

Media sculpture in the interior is a complex solution. To integrate the painting into the space, we had to finalize it by painting the wall to match the floor covering. We also changed the common light to narrow-beam fixtures that do not touch the projection, and placed two ultra-wide-focus projectors that contrast the two projections and do not create shadows from people walking by.

We set the projected content clearly within the borders of the canvas and the frame, the relief of which creates a visible border between the digital and real worlds.