The cube on the facade of Chicago Central House is the first permanent media sculpture in Europe.
The underlying concept is the idea that building materials have evolved from more traditional materials to digital.
The sculpture is a cube 5 * 5 m in size, placed in a glass shell.
Within an hour, 6 types of content are broadcast on a cube. Five of them show shape in the textures of wood, stone, concrete, glass and metal. The sixth digitally generates a form based on the available Big Data - data on weather, city traffic, air travel..
When creating the content, the movement of the sun was calculated for a given geolocation, and every hour on the sculpture in virtual form the position of the shadows is modified according to the real movement of the sun.
After dark, the most modern museum technology for illuminating exhibits is virtually imitated in the form illumination, when several beams of light of different widths are aimed to maximize the shape of the light.
The facade is dynamically illuminated and interacts with media sculpture.
Audio content has been developed for all scenarios.
A sensory model of a cube is placed in a glass shell, touching which a person acts on existing content.
Based on the idea of digital media sculpture, we developed a media illumination of the facade linked to it, and then contrasted it with static analog lighting of a brick facade.
But we decided not to fill the entire facade with media illumination, but simply tactfully emphasize the brick part of it with natural warm light and carefully beat niches.
That is, the building has a technological, digital core, demonstrating the concept of the evolution of building materials from analog to digital, and a tactile-stone part, where we showed a physically attractive texture of the material.