We are proud and excited to announce the completion and launch of one of the most important and ambitious projects at the end of 2025 – the landmark Yerevan TV Tower in Armenia.
YEREVAN TV TOWER TRANSFORMED INTO THE LARGEST MEDIA ART INSTALLATION
The Yerevan TV Tower is entering a new era, becoming the world's first and largest interactive media art installation implemented on a TV tower.
We have created one of the largest and most complex interactive lighting systems in the world with a uniquely designed long-range laser system created specifically for this location. The project puts Yerevan on par with the world's leading capitals, from Seoul and Tokyo to Dubai and New York.
Our goal was to ensure that the TV Tower never looked the same. Its content is automatically generated based on real-time city life data: traffic flows, sunset, temperature, and wind. The tower reacts to events — celebrating holidays, recording sporting victories, welcoming guests to the city, and shining in the colors of different countries' flags.
The musical laser show contains encrypted light messages about happiness, peace, prosperity, development, and the future. Like a modern Morse code written with light and rhythm, these signals transform the sky above Yerevan into a medium of meaning.
A particularly ambitious stage will be the upcoming synchronization with the fountains on Republic Square. It will be the only light and music show in the world where fountains, lasers, and the TV tower work in complete synchrony.
And the main feature is that every resident and every guest of Yerevan can become part of this experience!
Just scan the light QR code and go to the app. Here you can send your bright wishes to the city and send positive affirmations to the world — in the universal language of light.
1. Choose one of eight wishes.
2. Choose the color you want.
3. The TV tower and lasers respond with light.
By launching a light pulse, you send your personal message to the universe — and Yerevan reflects it with light.
